Organic SEO is the process of researching and placing keywords in your content.
Keywords are words and phrases your target audience uses in search. Sprinkling those keywords throughout your content helps improve your chances of being found in search under those terms.
However, there’s so much more involved with Organic SEO than just keeping up with keywords. Making sure your website is properly designed, coded, and constructed to make the best use of Organic SEO practices takes quite a bit of time. You also need to review and update keywords every few weeks, too. Rely on me to take care of this for you so you can focus on your business.
Properly Coded Website
A properly coded website will help your Organic SEO PageRank. A poorly coded website will hinder you.
Responsive for Mobile
Does your website have a mobile version? If it doesn’t, Google may deduct PageRank points.
Figure out what keywords and phrases customers use in Google. Sprinkle them through your content.
Make sure Google can find all of your pages. You should have a submitted sitemap, too.
Google Analytics & Search Console
Research, review, and update your Organic SEO work by linking your site to Google Analytics.
Fast-Loading Pages on All Devices
All of your content should be optimized. If your site loads slowly, your PageRank may be reduced.
Meta Titles & Descriptions
Each of your pages should have it’s own title and description so Google can identify them easier.
Blogging produces solid content for PageRank. Just make sure each blog post is at least 300 words long.
Frequently Asked Questions
Pay Per Click marketing with keywords is when you pay for clicks based upon those keywords. For instance, when you purchase a long tail keyword, every time someone finds your website and clicks to view your website from that keyword, you're charged for that click. In addition to purchasing clicks for keywords in Google, you can do so for social media, like Facebook.
A second way to improve your Organic SEO PageRank is to ensure each of your pages has at least 300 words. This is Google's current minimum acceptable word count for PageRank. Google may rank pages with less words lower by default (Google thinks the page is not that important if the word count is under 300).
The third way to improve your Organic SEO PageRank is to ensure all of your links use the title="" descriptor tag and all your images use the alt="" descriptor tag. This way, you can add relevant, indexable keywords to describe the links and images.
Also, your website should be coded well so you have more in-page content than back-end code. All your heading text should use h1 - h3 tags properly. Words should be wrapped in paragraph tags, lists in list tags, and so forth. Proper formatting helps Google and readers for disabled individuals understand and read your page easier.