The World of Music Foundation (WMF) is a non-profit group promoting, sharing, and enriching lives locally and internationally through their ethnic music-based podcast, online music courses, and by exposing communities to ethnic music.
For this two-fold volunteer project, I first took their previously-designed logo and re-drew it (in Illustrator) in order to provide WMF with layered files. They didn’t have any layer or master files for their original logo. Therefore, the logo was not designed by me. By providing the later files, WMF now has the ability to place the logo flexibly on anything, for any projects they need to. I have always provided my clients with all the master and layered files.
Second, I refined their branding elements in a set of marketing materials used to promote their music-centered podcast. As WMF has a limited budget, I designed a set of differently-sized flyers (in Photoshop), with back sheet optional artwork, so that they could choose the design most suited for their budget at any given time. All the designs promote the same product (podcast) and supply the same cohesive design and message. This work also involved some custom content writing and revisions from provided copy.
I also provided a modification of their logo in square orientation to meet the digital requirements for posting their podcast to podcast sites such as Apple Podcast, Stitcher, and Google Podcasts.
Tool used: Photoshop, Illustrator
Check it out!
Designs and Graphics:
- Traditional 8.5×11″ Single-Sided Flyer
- Half 8.5×5.5 Single-Sided Flyer
- Postcard 4×6″ Mini Flyer Front & Back
- Traditional & Micro-Flyer 3.5×2.5″ Business Card, Front & Back
- Podcast Widescreen & Square Digital Album Artwork