In The Galaxy of Google Search Results, Can People Find You?

Organic SEO is the process of researching and placing relevant keywords in your content.

Super simply, keywords are words and phrases your target audience uses in typed or voice search to find information they're seeking. Sprinkling those longtail keywords, keyword phrases, and synonyms throughout your content helps improve your chances of being found in search under those terms.

However, there's so much more involved with Organic SEO than just keeping up with keywords. Making sure your website is properly designed, coded, and constructed to make the best use of Organic SEO practices takes quite a bit of time. You also need to review and update keywords every few weeks, too.

All these things together is commonly termed "holistic approach". That is, your entire digital identity needs to be optimized for SEO together. Your website, social media accounts, e-newsletters, blog posts, and so forth are all connected to each other. They "lift" each other up together in search. All the interconnected pieces of your brand live under a big search umbrella that helps Google recognize you.

All these pieces take quite a bit of time to plan and build. Regularly, you should be evaluating your holistic SEO strategy and making relevant changes to continually improve your rank. And let's not mention working on your SEO will boost your PageRank overnight. Sometimes results take weeks! Rely on me, a Milwaukee, WI local, to take care of this for you so you can focus on your business!

Organic SEO Services

Properly Coded Website

A properly coded website will help your Organic SEO PageRank. A poorly coded website will hinder you.

Responsive for Mobile

Does your website have a mobile version? If it doesn't, Google may deduct PageRank points.

Researched Keywords

Figure out what keywords and phrases customers use in Google. Sprinkle them through your content.

Discoverable Content

Make sure Google can find all of your pages. You should have a submitted sitemap, too.

Google Analytics & Search Console

Research, review, and update your Organic SEO work by linking your site to Google Analytics.

Fast-Loading Pages on All Devices

All of your content should be optimized. If your site loads slowly, your PageRank may be reduced.

Meta Titles & Descriptions

Each of your pages should have it's own title and description so Google can identify them easier.

Authoritative Blogging

Blogging produces solid content for PageRank. Just make sure each blog post is at least 300 words long.

Frequently Asked Questions

What's the difference between organic SEO and Pay Per Click (PPC) Marketing?
Organic SEO is the process of manually researching and integrating popular target keyword phrases (longtail keywords) and synonyms into your content. When you research keywords, you're trying to improve your PageRank by using keywords people commonly search for. When your website contains these keywords, your page(s) have a better chance of showing up on the first page of Google. However, organic SEO is largely a guesswork gamble. There is no guarantee that the keywords you select will jump you to the top of page 1. And, there's no guarantee that the keywords which work well one week will work well the next. People's search terms change constantly. With voice search on the rise in use and popularity, search phrases are becoming longer, too, and the nature of how people are searching is shifting. Also, when it comes to organic SEO and keywords, it's always best to target your local community for the highest local PageRank. It's much harder to earn a good PageRank on a national level.

Pay Per Click marketing with keywords is when you pay for clicks based upon those keywords. For instance, when you purchase a longtail keyword, every time someone finds your website and clicks to view your website from that keyword, you're charged for that click. In addition to purchasing clicks for keywords in Google, you can do so for social media, like Facebook.
Do you offer PPC Marketing?
At this time, I do not offer PPC marketing services or any other premium/paid SEO services.
Other SEO people say they can guarantee Page 1 listing results...
To be honest, I'm very leery of people and firms that make those kinds of promises. Through the years, I've come to discover that entities which make such promises are using unethical practices which may boost your PageRank in the short run, but ultimately penalize your rank after. Such entities also practice other methods that Google penalizes, such as keyword stuffing, setting up hundreds of temporary microsites that link back to your website, or paying others to submit link referrals on their websites back to yours. You tend to pay a lot for these services, glean short-term results, and end up with a bad PageRank that takes more effort to fix. Proper PageRank is built slowly over time with continual effort, revision, and an honest, holistic SEO strategy.
What is Holistic SEO?
Holistic SEO is a relatively new term that refers to organically optimizing your SEO for all of your online spaces, so that all your spaces help each other and improve your PageRank across the board. For instance, you might optimize your website for better content and keywords, but not link back more or optimize your social media content to connect more with your website. Or you might blog but not post links to the blog posts in your e-newsletter and social sites. Or, if you're guest blogging, hosting webinars or podcasts, etc, you should be referencing your top keywords and mentioning all your social spaces to interconnect everything. Together, your "cluster" of online presence effect and help or hurt you together. You shouldn't optimize one space in a vauum and ignore the others. A thorough SEO strategy should be set in place, maintained, and updated as needed to ensure freshness and good PageRank.
How do I improve my Organic SEO PageRank?
The way to improve your organic or holistic SEO campaign is to review the content throughout your website and update your content by sprinkling long tail keywords throughout. To do so, you'll need to perform keyword research on your competitor's websites. Also, since each page has it's own PageRank, each of your pages should focus on 2 - 5 individual long tail keywords per page topic. This is just the tip of the iceberg, though.

A second way to improve your Organic SEO PageRank is to ensure each of your pages has at least 300 words. This is Google's current minimum acceptable word count for PageRank. Google may rank pages with less words lower by default (Google thinks the page is not that important if the word count is under 300).

The third way to improve your Organic SEO PageRank is to ensure all of your images are named properly (AKA, img48935 should be professional-using-laptop) anduse the alt="" descriptor tag. This way, you can add relevant, indexable keywords to describe the links and images.

Also, your website should be coded well so you have more in-page content than back-end code. All your heading text should use h1 - h3 tags properly. Words should be wrapped in paragraph tags, lists in list tags, and so forth. Proper formatting helps Google and readers for disabled individuals understand and read your page easier.
Are you saying I need to keep working on Organic SEO?
Yes. Organic, holistic SEO is not something you research and set once, to never revise for the rest of time. As people's search keywords and strategies change, so should yours. Every few months (or weeks, depending on your preference), you should be reviewing your traffic, the keywords people use for your niche market, and then revising your text content with the better keywords.
Will Blogging help my Organic SEO PageRank?
Absolutely! Blogging is one of the top recommended things you should do. It costs nothing but a bit of your time, creativity, and effort. If you intend to keep your advertising costs down, blogging is an imperative tool to build your authority, interest potential customers, and make Google happy. People will see you're active and engaged in your market. You'll build trust and customer reaction through blogging. And, when you blog, you can offer free downloads to free content, thus gathering email addresses for your newsletters.
Do you submit websites to all the top search engines?
I sure do! I can submit your website to the top 50 search engines for $30 flat.
I've improved my Organic SEO campaign. Why doesn't my site rank well?
There's always more to SEO than only keyword integration. Though search is a big deal, it's still not enough. Your business should be utilizing other creative avenues of marketing, networking, and exposure to steer people to your website: attending seminars, setting up booths at festivals, advertising in local print media, like newspapers and niche magazines (if they're popular in your town), blogging, marketing your social media page, offering free content to interest consumers, and hosting community events. If you only rely on search for traffic, you may find yourself disappointed with the results.

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